Every creative we have run on Meta since Oct 23, with what it cost and what it did. Watch the reel or look at the still, then read the numbers beside it. Ads that used the same creative are added together; a creative shown to a warm audience (people who already know us) gets its own card, because that is a different test.
Sessions and Reveals are our own site counters, tagged by the ad's link, so they are the trustworthy ones; Meta starts is Meta's own count of session starts and runs a little higher. Cost / session = spend ÷ our sessions. Click rate is link clicks per impression. Creatives with no sessions sit at the bottom in any sort. Data through Sunday Nov 1, 8 AM ET.
These run all day for 15-second views, not sessions. Their job is to fill the Reel finishers audience that the evening retargeting draws from. The number that matters is cost per finisher.